What Did We Focus On For Alt Texts At Turkish Airlines?

We recently completed a study on image descriptions for the Turkish Airlines mobile app and website. Throughout this process, we tried to write descriptions tailored to the purpose of each page. Here are the details:

• Baggage Descriptions: As you work in the aviation industry, you notice that passengers frequently confuse concepts like cabin baggage and checked baggage. Therefore, we added alt texts to the initial baggage selection screens in both the Turkish Airlines and AJet mobile apps. Of course, when writing these texts, we didn't just use generic phrases like "cabin baggage." The reason these images exist on the page is to help sighted users understand what cabin baggage is by looking at the picture. Naturally, the alt text needed to be just as clear. That's why we wrote the descriptions to indicate size as much as possible, such as "a wheeled hand luggage reaching the passenger's knee level is being placed into an overhead bin."

• Ancillary Service Descriptions Conveying a Premium Experience: On the ancillary services page, the visuals used to convey a sense of premium service feature mouth-watering meals and smiling staff. To better communicate these services, we included both the staff and the served meals in our description texts.

• City Pages: Work on these pages is still ongoing. Passengers visit the "Explore" pages to get inspired and find out where they can visit. They want to enjoy the experience. For this reason, we try to keep the image descriptions a bit longer and more detailed here. For instance, instead of writing "city view," we write something like "colorful houses side by side look glowing at night. In front of them is a cobblestone street with a few people walking."